Much-anticipated 'riding a dragon 3' is released on February 22nd, wal-mart support Spatialand with dreamworks animation company held a 'how to train your dragon master 3' VR
experience of VR marketing activities, set the parking lot at wal-mart VR egg chair, about 5 minutes to provide customers with free VR virtual reality theater experience, customers can actually feel the thrill of the VR experience riding a dragon.
In the VR experience also contains some hidden plot of eggs, at the same time stimulate the wal-mart theme gift shop sales.
The VR marketing campaign looks more like a VR theme park rides, instead of the traditional retail experience, this is clearly a new VR + shopping business model.
Customers can participate in VR experience activities over the age of eight.
It is understood that after entering VR experience area, two Ruffnut and Tuffnut dressed as film role to greet you, and then enter the driven by VR head show and VR egg chair VR world.
The whole experience a total of about 5 minutes, you will be fully in VR virtual reality and the role in the movie and the interaction between the dragon of VR, experience riding a dragon.
After the end, you will be directed to the 'how to train your dragon' gift shop, where can purchase related film, including toys, DVDS and video games, achieve the goal of exciting merchandising.
Spatialadn CEO Katie Finnegan said: 'working with dreamworks animation is an exciting way of Spatialand based on VR virtual reality will change the goods and the belief in the retail, we can't wait to share with customers across the country this unique immersive shopping experience.
'Unfortunately, this kind of VR experience to wal-mart in the United States only 16 stores open, on February 15, time for -
On April 9.
Chinese customers are interested in can also went to experience.
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